The trade show CRM

80% of trade show leads never get a follow-up.
Not yours anymore.

Every other app scans the badge and hands it to your CRM. We capture the conversation and are the CRM where the deal closes.

Source: CEIR / Exhibit Surveys, 2025. About 81% of attendees hold buying authority. The leads are real. The follow-up is not.

The numbers we built this on.

$811
Cost per lead
The most expensive channel in B2B.
$32,400
Spend per show
Median exhibitor budget, before anyone follows up.
$735
Scanner rental
Per device, per show, from the organizer.
14 days
Until the CSV arrives
No notes, no context, half of them cold.

Sources: CEIR and Exhibit Surveys, 2025. Organizer exhibitor order forms, 2026.

The problem is not your team

It is the patchwork. Half of it you bought, half of it you invented.

A notes app, a spreadsheet, a rented scanner, a capture app, a CRM. Five places, and the conversation lives in none of them.

01

The notes app and the spreadsheet

Three lines in Notes, a contact shared to a colleague, a stack of cards under a rubber band. On Monday somebody types it all into a spreadsheet. The one person you meant to write to is in nobody's contacts.

02

The organizer's scanner

Rented per device, locked to one show, exported as a CSV days later. It records a badge. It does not record what was said.

03

The capture app

Per seat, per event, annual contract. Its proudest feature is syncing to a CRM. Meaning: it stops exactly where the work starts.

04

The CRM customization project

Six months, an integration partner, a field called "Event Source". Nobody on the booth has ever opened it.

The solution

Scan, talk, and we do the rest.

Scan the badge, have the conversation, speak a short voice note when it ends. That is your part. The contact, the company and the lead are created and linked, the company is researched, and your own words become the summary, the needs with value, the next step with a date and a hot, warm or cold rating. Nothing left to type up on the flight home.

See it in a 20 minute demo
Recording a voice note on the phone at the booth, with the live transcript and a button to stop and transcribe
The Trade Show Companion dashboard: leads due today, overdue follow-ups, pipeline value and the next fair
The morning after

You open the laptop and the day is already sorted.

No list to build, no filter to set. The conversations from the booth are already in it.

Due and overdue
Who you owe an answer today, and who already slipped.
Pipeline value
What the open leads are worth, counted, not estimated.
Customers going quiet
Reorders that are late against their own rhythm.
Next show
Days to go, and what is still open from the last one.
Booth to closed deal

The lead is never handed off. It grows into a customer in the same place.

Behind the capture sits a full CRM: customer records, quotes, orders, revenue, reorder cycles. Leads, contacts, companies. One tool, one login, one invoice.

Day 0 · on the booth

Capture

Badge, business card or QR form. Voice note. Live company research. On any phone your team already owns.

Day 1 · the morning after

Follow up

Every lead is ready to work when you open it. Assessed hot, warm or cold from what was actually said, the company already researched, and a next step drawn from what you know about them.

Day 30 and beyond

Convert

The lead becomes a customer, with everything you need to keep track of them. Quotes and orders on one record, revenue by year, and the date the next reorder is due.

Compare shows

Bring numbers to the budget meeting, not anecdotes.

ShowLeadsPipelineWon
Pack Expo · Chicago142$1.9M$412k
Gulfood · Dubai96$2.4M$680k
Anuga · Cologne311$0.6M$0

311 badge scans. Zero revenue. Now you know which booth to cut.

Built for show floors

Bad Wi-Fi does not lose a lead.

Scans, voice notes and forms are saved on the device and processed the moment you are back online.

AI assistants via MCP

"Who are my hottest leads from Gulfood?"

Ask Claude, ChatGPT, Copilot or Gemini, connected directly to your CRM through MCP. Your data, your assistant, no export.

Your next show is already on the calendar.

See it in twenty minutes, or set it up yourself and run one real show on it before you talk to us.