Compare · HubSpot at the booth

Your CRM was built for the office.
The booth is not the office.

HubSpot and Salesforce are excellent systems of record. Nobody has ever opened one at a booth between two conversations. That is why a capture app gets bolted on, and why the lead still arrives without its context.

Feature statements based on public product documentation, September 2026. We compare a situation, not a company. Product names belong to their owners.
What actually happens

The CRM is where the lead ends up. Not where it is born.

Booth

A badge scan or a business card in a pocket. The conversation stays in someone's head.

Hotel room

Someone types notes into a spreadsheet. Or means to.

Office, day 10

Import into HubSpot. Mapping fields. Duplicates. "Event Source" set to the wrong show.

Pipeline

A contact record with a name and a company. Sales calls cold and asks what they talked about.

Side by side

The office CRM, the office CRM plus a capture app, and one tool.

HubSpot or Salesforce alone plus a capture app Trade Show Companion
Usable at the booth in 20 seconds
Voice note to structured lead partly
Conversation context reaches sales partly
Hot, warm, cold with quote partly
Follow-up list the morning after partly
Full CRM: quotes, orders, revenue
Revenue attributed to the show partly partly
Compare shows side by side
Logins per rep 1 2 1
Vendors and invoices 1 2 to 3 1
Pricing model per seat per seat, twice flat per workspace

"partly" means possible with configuration, add-ons or a partner project. HubSpot and Salesforce mobile apps exist; the comparison concerns booth workflows, not general mobile access.

The honest part

When you should keep your CRM.

Trade shows are a side channel

If shows bring five percent of your pipeline and the rest is inbound, keep HubSpot and push our leads in through the API.

A large sales organization already lives there

Forecasting, territories, quota: that is a system of record job. Use us for the booth and the follow-up, export the won deals.

You are the company's IT policy

Some organizations mandate one CRM. Our export and API make us the capture and follow-up layer, and the record still ends up where policy says.

For exhibiting teams where the show is the pipeline, one tool from booth to reorder beats two tools and a sync. That is who we are built for.

Run one show with both. Compare the follow-up.

28 days free. Export everything into your CRM at the end if you want. Most teams do not.