Compare · Cvent LeadCapture and iCapture
Compare · vs Cvent LeadCapture and iCapture

They capture the lead and sync it to your CRM.
We are the CRM.

Cvent LeadCapture and iCapture are capable capture tools built for the enterprise event program. Their job ends where yours begins: at the sync into a CRM you also have to buy, configure and staff.

Prices and features as listed on vendor websites and public comparison pages, September 2026. Product names belong to their owners.
The difference in one sentence

A sync button is a handoff. A handoff is where leads die.

Every capture tool measures success by how fast the record lands in Salesforce or HubSpot. We measure it by whether the deal closed. That changes what gets built.

Side by side
Cvent LeadCapture iCapture Trade Show Companion
Pricing model per license, per event annual, from ~$8,000 flat per workspace
Whole team included, up to 50 partly
Works at non-Cvent events partly
Voice note to structured lead
Hot, warm, cold with quote from conversation
Live company research on scan partly
Where the lead lives after the show your CRM your CRM here
Follow-up cockpit
Quotes, orders, revenue by show
AI assistants via MCP
EU data residency, DPA on request partly partly

Cvent LeadCapture: about $250 per license per event, per public comparison pages, 2026. iCapture: from about $8,000 per year, annual contract, per comparison pages, 2026. "Partly" means available in some tiers or with add-ons.

What buyers say

Recurring themes in public reviews, 2025 to 2026.

We quote patterns, not people.

Locked to the organizer

LeadCapture is strongest at events run on Cvent. Elsewhere, the badge is often just a photo.

Per-seat, per-event math

Six people, five shows. The license count becomes a spreadsheet of its own.

The sync is the product

Records land in the CRM without the conversation. Sales reads a name and a company and starts from zero.

The honest part

Where they win.

Enterprise event programs

Fifty shows a year across regions with a central events team: iCapture's badge provider integrations are deep and proven.

You are all-in on Cvent

If registration, venue sourcing and attendee app already run on Cvent, LeadCapture is one login less.

Salesforce is non-negotiable

If the pipeline must live in Salesforce, use their sync. Our REST API gets you there too, but it is their home turf.

Stop paying for the handoff.

One workspace, up to 50 people, the CRM included. From $12,000 per year.